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“Year after year, in any industry, the sellers become very acute i appealing to those features of a human personality that are easiest to exploit. Everyone knows what they are. It’s easiest to exploit a person’s sense of fear, a person’s sense of being ugly, a person’s sense of smelling badly, than it is to exploit a person’s appraisal or appreciation of nutrition, and, shall we say, less emotive and more rational consumer value.”

– Ralph Nader


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